A colonização de Mato Grosso : uma perspectiva das ações governamentais pela Revista Manchete (1969-1974)

Abstract

The theme of the following work is the political propaganda and the press in times of military dictatorship. Its main objective is to discuss the performance of the Special Public Relations Office (AERP), a group of work created during the government of President Costa e Silva to develop nationalist campaigns, aiming to contribute positively to the image of the current government. Specifically, it focuses on the analysis of campaigns promoted by the Special Public Relations Office (AERP) that were published in a magazine of national circulation: MANCHETE magazine. Its focus is centered on reports referring to colonization projects in the state of Mato Grosso, notably those that referred to: the strategy of “occupation” of the Amazon forest, and the publicity of economic projects, such as the Central-West Development Program (PRODOESTE) and the Amazon Agricultural and Agromineral Hubs Program (POLAMAZÔNIA). In addition to the documentary research, the paper was constructed based on bibliographic research. From the article, it is expected to contribute to historical studies regarding with the relations between State, Media and Political Advertisement in Brazil between 1969 and 1974.