Controle financeiro : comparação do controle financeiro entre empresas franqueadas e empresas convencionais

Abstract

In search of new opportunities in the market, entrepreneurs are looking to invest in franchises, a business model that provides less risk because the brand is already recognized in the market, However, franchisees must prepare financial reports to meet their needs as well as demonstrate their financial management to the franchisors. The research was oriented to obtain answers to the following question: are the financial reports used by franchises and by conventional companies different? The research also indicates the most used financial reports by conventional companies and franchises and compares their use with how satisfied the entrepreneurs are with their financial performance. The results pointed out few distinctions regarding the use of financial reports, By and large, the franchises used more reports and had higher financial performance than the conventional companies. It has as methodology a quantitative research, descriptive statistics with correlation application, a survey was carried out, with objective, standardized, and predefined questions, the sample was composed by franchised companies and conventional companies.