As limitações causadas pela falta de comunicação em uma pequena empresa de marketing direto

Abstract

This article aims to verify how the limitations are caused by the lack of communication, from an analysis performed in a direct marketing company, located in the city of Rondonópolis, state of Mato Grosso. It is a qualitative research with exploratory method. For data collection, we used a semi-structured questionnaire with open questions, formulated based on the theoretical framework. Data were obtained through interviews with five respondents of the company, object of this study, one leader and four consultants. After collection, data were processed through thematic analysis. Thus, the results showed that when there is no effective communication, some disorders directly impact the results of companies.