As percepções dos gestores das empresas virtuais do ramo alimentício Ifood e Delivery Much de Rondonópolis – MT

Abstract

With the world undergoing transformations through social media and the globalization of smartphones, the food market has adapted to gain audience and market using such technology. Digital marketing is essential to establishing the communication channel, and food ordering applications have provided the means to connect businesses and customers. The research deals with the perceptions of the managers of two virtual food companies, Ifood and Delivery Much, in the city of Rondonópolis - MT, relating the main aspirations that technology brings to society. The methodology used was the virtual interview, where a questionnaire with five questions was elaborated. As results and analysis, we highlight the strong presence in the influence of market expansion and sales of companies affiliated to applications, the presence of segmented marketing has a strong influence on the brand power of the application itself, having divergences regarding the use of social media. and conventional media outlets, application consumers lack specificity, serving all types of audiences, and managers' perceived perceptions differ between the two companies.