A tecnologia a favor da comercialização do pequeno produtor de hortifruti

Abstract

Vegetables stand out for providing important sources of vitamins, minerals, fibers, among other benefits to the human body. In addition, many of its products, even on a small scale, can be produced throughout the year. Most are present at the Brazilian table, whether through a salad, a juice or in natura, the important thing is their consumption, which in addition to being healthy, improves the quality of life. Several agricultural products are sold in open markets, by local producers who supply the region's commerce. The product is, for the most part, considered healthier, due to the lesser or no use of agricultural pesticides and also because it is fresher. This work was developed through bibliographical research, as well as knowledge acquired in magazines focused on the daily life of hortifruti and on-site research, in view of the high demand for a better diet, provided by healthy foods with better added values, without ceasing to side the web search where the wide range of applications aimed at commercialization in general, is located. The development of this approach aimed to demonstrate that the marketing of fresh produce by the small producer, who uses technological tools and simplified strategies, competes on an equal footing with large producers, taking into account the zeal, since it is a production on a smaller scale. , in which supervision is provided in a more succinct and dedicated manner, resulting in better quality and value-added products.