Um trajeto pela moda ocidental - deslocamentos para a moda indígena

Abstract

This study seeks to understand, from the point of view of Discourse Analysis, the history of western fashion and the shift towards indigenous fashion practices. We demonstrate through a retrospect of fashion and its inscription in the struggles and conquests, mainly female, over time. Given the contact, since colonization we have seen that fashion enters indigenous societies and has been one of the tools of resistance used by indigenous women who increasingly occupy the space of social networks. The research, with regard to its methodological aspects, was guided by the studies proposed by Apolinário (2006, p. 70), observing the following dimensions: regarding the purpose , was basic, as it aims to advance knowledge in the field of Linguistics, in terms of the Pecheutian line of Discourse Analysis. As for the type/depth, this is a descriptive study, as it only aims to describe reality, without interfering with it. As for the strategy: origin of the materials, they were selected from sources available on the internet for the construction of the Corpus. We seek to understand how the language expressions arising from the different ways of dressing are understood by society. In the course of the work, we identified in the characteristics of Western fashion, traits that give clues to the search for respect of Western women for their choices and also the struggle of indigenous women for the recognition and appreciation of ethnic diversity. For example, through fashion they manage to stand out with pieces that reinforce their cultural identity and also point out what distinctions we can observe between western fashion and indigenous fashion. In the end, it was possible to understand that the simple act of choosing an outfit can be loaded with subjectivity, ideology and resistance.