A racionalidade dos consumidores de frutas e hortaliças na escolha entre convencionais e orgânicos

Abstract

This article aims to observe the rationality of fruit and vegetable consumers when two baskets are available: conventional and organic. Assuming the hypothesis that consumers are rationally limited, either by the environment or by the scarcity of information, it is expected that between the first and second scenario, which were separated by strategic information, preferences will not remain. The research evaluated 252 preference revelations of fruit and vegetable baskets in two rounds, through an electronic form submitted by the Internet. The results indicate that in scenario 1, about 64% of consumers chose the basket of conventional products and in scenario 2, after the offer of information on the risk of pesticides in conventional fruits and vegetables, 77% chose the organic basket. Other results were also related to age, income, and schooling.