O jornalismo comunitário da TV Centro América : um estudo de caso do Telejornal MTTV 1ª edição

Abstract

The processes of technological innovation in the media that began in the 1980s and the economic opening experienced in the country in the 1990s have given rise to a new and potential consumer market to be exploited by the mainstream media, coupled with this potential an increasing number more of Brazilians belonging to the C, D and E classes, inserted economically in the market that could access new products and mainly "consume" information and entertainment. Rede Globo de Televisão, which had already held the position of hegemonic leader in audience in Brazilian television programming, began to lose audience, largely due to its centralized production in the Rio / São Paulo axis. Faced with this reality, the station begins to change its programming, investing in the editorial project of a journalism called the "community", and that would be a model closer to the communities that would value the regional and local. The Mato Grosso Network of Communications through its broadcaster TV Centro América affiliated to Globo in Mato Grosso, implemented, from 2000, on the television newscast MTTV - 1st Edition, the proposed model. Thus, this research conceptually analyzes the so-called "community" journalism practiced by the MTTV 1st edition. In principle, we have identified that the newscast maintains a close relationship with viewers seeking to create links of trust, credibility and strategy (or not) of dependency, so the broadcaster broadens its audience, in view of the great acceptance and demand of viewers by the program. Specifically, it is proposed to analyze the discourses produced by the journalists (presenters and reporters). The applied methodology allowed us to prove that the MTTV journalists' discourse is largely partial, always in favor of the citizens, which presupposes another strategy of the broadcaster. The research is described as descriptive, of a qualitative and quantitative nature and is based on the literature review, the interview with the editor / presenter and the reporter of the newscast and on the selected episodes. For the analysis of these data the techniques of semi-structured interview and content analysis (CA) are used. In summary, the hypothesis defended by this study after the review of the literature and the analysis of the corpus of the research is that the journalism practiced by TV Centro América in the television news program MTTV 1st edition is configured as a model that we will call "hybrid", in which journalism incorporates in its production conceptual aspects of several aspects of journalistic practice.