Influência das mídias na seletividade alimentar de pré-escolares em Cuiabá-MT

Abstract

Food selectivity is characterized by food refusal, inappetence and lack of interest in food. It is a behavior specific to the preschool phase, but if the family environment is unfavorable, it can last until adolescence. The influence of the media on the food selectivity of preschoolers in Cuiabá-MT was evaluated. Data collection was performed using a self-completed questionnaire by the parents, containing twenty objective and discursive questions, covering the child's identification, eating habits, screen time, consumer profile, physical activity, and anthropometry. Thirty-eight percent of children were overweight or obese despite consuming fruits and vegetables with adequate frequency. On the other hand, the “pinch” profile and the frequent consumption of sweets and ultraprocessed foods were observed. Meat and egg, milk and dairy products are consumed by a significant proportion of children, while rice and beans are rarely mentioned as preferred preparations. Most use and eat with electronic devices turned on, but they have control over their use time. There was a significant relationship between eating habits and BMI, and between eating habits and time of exposure to electronic equipment, the habitof eating meals with the TV on and food purchases influenced by advertising. Therefore, it is concluded that therewas a relationship between the level of media exposure and the presence of food selectivity in preschoolers, observing the preference and frequency of consumption of high-calorie and low-nutrient foods, contributing to the formation of an obesogenic environment and eating habits not healthy.