Especial 50 anos : uma análise das mulheres escolhidas para apresentar o Jornal Nacional

Abstract

The appearance of female journalists presents a rigid aesthetic definition that is not required of male journalists, and the predominant characteristics, such as skin color, hair color, and body type of these women, do not align with the vast majority of the Brazilian population. Gender differences also manifest in the topics covered, as female journalists are less represented in areas such as sports, politics, and international news. This study aims to identify the existence of a potential appearance pattern for the role of television news presenters and how this pattern relates to the professional credibility of these women from a gender perspective, as well as how female presenters are represented within the country's largest news program. To achieve this, we used a sample of the 14 editions of the Special 50 years of Jornal Nacional and discussed the historical presence of women on the news desk. The methodology employed Becker's Televisual Analysis (2019. After conducting all the analyses, it was concluded that sexism in journalism still represents an obstacle to democratic principles and gender equity. The imposition of physical appearance standards, lack of representation, and gender-based division of topics reflect a prejudiced social structure and reinforce gender stereotypes.