Percepção dos consumidores em relação às diferentes informações nutricionais relativas aos açúcares : alegações nutricionais, rotulagem frontal e o impacto na aceitação de pães de forma industrializados

Abstract

Food nutrition labeling has undergone recent changes to establish magnifying glass front labeling and new guidelines for nutrition claims. The aim of this study was to understand consumers' perception of different nutritional information regarding sugars, nutritional claims and the impact on acceptance of industrialized bread. This is a cross-sectional study, with data collected through an electronic self-completion questionnaire with voluntary participation. The collected dataset was organized and checked for normality and reliability. Absolute and relative frequencies and Pearson's chi-square test were calculated. The total sample consisted of 274 individuals, with a predominance of female participants, aged between 18 and 25 years and with complete or incomplete higher education. The most important criteria regarding the choice of breads were price, flavor and expiration date. With regard to expectations of benefits associated with choosing a product with a nutritional claim or front labeling, greater agreement was observed with expectations related to the healthiness of the product, for the others, respondents were moderately doubtful. With this, it is concluded that consumers' perceptions about the types of claims and products need to be verified on a case-by-case basis, but also that there are some commonalities when categorizing products according to their perceived healthiness, the type of claim and the presence of front labeling.