Explorando o potencial do QR Code e NFC no marketing

Abstract

This work investigates the potential of Near Field Communication (NFC) and Quick Response Code (QR Code) technologies in the context of marketing, considering the scenario of constant technological evolution in which we live. Initially, a comprehensive theoretical review of these technologies was carried out, addressing their applications and security issues. The research advanced with a practical collaboration involving a company in the nautical sector, allowing the real application of these technologies in marketing. Using a quantitative approach, data was collected using a form aimed at the general public. The responses obtained offered a detailed view of the public’s preferences and perceptions regarding the use of these technologies in marketing. The results of this study have significant relevance for companies and marketing professionals, as they help to understand how these technologies can be effectively integrated into marketing strategies. Adapting to new technologies is essential to remain competitive, and this work offers valuable tips in this regard.