A relevância das informações contábeis aplicadas às empresas startups no Brasil

Abstract

Startup companies are known for their potential for innovation and rapid growth, but also face significant challenges in their development. Efficient financial management is essential to the success of these companies, especially regarding accounting information. The objective of this work is to demonstrate how accounting is fundamental and can contribute to the continuity of these companies, taking into account all the demands and problems that affect this type of institution, being able to provide information that demonstrates the reality and having a commitment to the reliability of the company's situation, and subsequently presenting a solution or maintaining the positive results generated by the entity. In this study, 50 startup companies were analyzed in three distinct groups: without accounting knowledge, with basic accounting knowledge, and with advanced accounting knowledge. The first group, composed of companies without accounting knowledge, presented a series of difficulties in their financial management. These companies tend to use imprecise or incomplete data, which can lead to erroneous decisions and financial losses. The second group, composed of companies with basic accounting knowledge, showed slightly better performance than the first group. They may have difficulty dealing with more complex situations, such as obtaining more substantial financing or analyzing more detailed financial indicators. Finally, the third group, composed of companies with advanced accounting knowledge, was the only one to present success in their financial management. These companies are capable of providing accurate and complete accounting information, which allows for more informed decision-making. The research clearly demonstrates the relevance of accounting information for startup companies.