Proposta de uma metodologia ágil baseada em Lean Ux

Abstract

This work proposes a simplified approach to implementing a methodology based on Lean UX, focusing on its core aspects and reducing unnecessary steps. Lean UX is a user-centered design approach based on the principles of Lean Thinking and Agile methodology. Unlike traditional design approaches, which can be lengthy and costly, Lean UX focuses on rapid prototyping and constant iteration based on user feedback. It prioritizes collaboration among multidisciplinary teams, promoting effective communication and quick decision-making. One distinctive feature of Lean UX is the "build-measure-learn" concept. This involves creating small design increments, testing them quickly in the market, and learning from the results to iteratively improve the product. This iterative approach allows teams to reduce waste of time and resources, focusing on what is truly valuable to users. Another important aspect of Lean UX is the emphasis on real-time collaboration and co-creation with users. This can be achieved through collaborative design workshops, brainstorming sessions, and continuous usability testing. These practices help ensure that the final product meets real user needs and that design decisions are based on empirical evidence. The Lean UX methodology is gradually gaining recognition in technological environments due to its advantages, such as flexibility, agility in implementation, and ease of learning. In this context, this study aims not only to understand and analyze the Lean UX methodology, but also to collect data on the challenges faced in implementing traditional agile methodologies. The goal is to identify the best way to adapt and adjust the Lean UX methodology to effectively apply it in teams with time and resource constraints, providing a more fluid and efficient implementation.