Um estudo sobre as vantagens de franquia de maquiagem para o profissional autônomo

Abstract

This study sought to investigate the perspectives of self-employed professionals in the makeup sector in relation to opening franchises through the preparation of a bibliographical review and a case study applied to self-employed professionals in the makeup industry. In search of an answer to the following question – problem: What would lead a self-employed person with the desire to open their own business to opt for a franchise? The results revealed a strong interest in this business model, driven by factors such as the offer of quality, accredited and original products, the association with established brands and the presence of a robust business structure. The general objective of this research is to demonstrate the advantages that the franchise offers to these professionals in their choice of work. However, despite the enthusiasm, concerns were identified, including excessive external control, limited autonomy and initial costs associated with acquiring the franchise. The conclusion highlights the importance of balancing operational standardization with the flexibility necessary for individual expression in makeup. For self employed professionals considering the transition to franchising, this study offers valuable insights, enabling informed decision-making aligned with individual goals and values. It is concluded that the intersection between freelance professionals and makeup franchises presents exciting opportunities, requiring a balanced approach to maximize benefits and mitigate challenges in the pursuit of success in the dynamic makeup sector.