Jornalismo de moda nas redes sociais : uma análise da produção outdoor no Instagram do jornalista Gabriel Fusari

Abstract

This work seeks to identify the main similarities and references between fashion journalism and the editorial concept of fashion magazines, used in the production of the Carousel format Outdoor content on journalist Gabriel Fusari's Instagram. And, in this way, understand the content creation process to build authority in the digital environment. For this, the study takes into account the fashion market, changes in the communication scenario through social networks, the characteristics of fashion journalism and magazines, and the content production carried out by those who exercise "digital influence". From the collection of the eight editions of the Outdoor content published from August to December 2023, the content analysis method proposed by Bardin (1977) was used. This method consists of systematically examining content to understand patterns and trends, identify themes, categories, meanings, and representations present in the collected data. Additionally, this study included an in-depth interview with the journalist to understand the interviewee's perspective on his content production routine and expected results. The analysis revealed that the editions of the Outdoor format, after the implementation of a new editorial format, prioritized content related to Celebrity and Trends topics. This observation suggests a shift in focus in the journalistic approach of the product, focusing more strongly on themes involving prominent figures in fashion and the latest trends and developments in the market. These results highlight the importance of adapting content formats to market transformations to maintain readers' relevance and interest.