Telejornalismo cultural em Mato Grosso : uma análise televisual convergente do É Bem Mato Grosso

Abstract

Journalism in the cultural sphere proves to be of great importance in fulfilling its duty to inform, educate, and entertain the public. For this purpose, various strategies are adopted by television journalism to maintain the viewer's attention, such as the use of entertainment in news reports, a practice known as INFOtainment. In Mato Grosso, we have on the air the program "É Bem Mato Grosso," on TV Centro América, which presents itself as a disseminator of the state's culture. Using Convergent Televisual Analysis methodology by Becker (2019), this work aims to analyze through the program how the journalistic coverage of the cultural area at the state level is in a television product and to observe the possible problems and gaps in the content of the attraction such as, for example, the presence or reproduction of stereotypes and to understand the strategies É Bem Mato Grosso used to achieve the final product result that is presented to the final viewer, which is us. The idea is also to understand how the productive routine of pre-production, production, and post-production works, and for this, the author conducted an interview with the program's chief editor, contributing to the research. As a sample, five editions of the attraction from April 2023 were analyzed, and it was also chosen to focus only on content that addressed as its main theme cultural elements of the region of the “Baixada Cuiabana”, whether they were about language, cuisine, history, cultural-religious manifestations, artistic movements, etc.. After the analyses, it was concluded that the program attempts to diversify, brings equity in its sources, but still needs to advance regarding the presence of racialized sources and still reproduces stereotypical elements in its production. Finally, we perceive the predominance of INFOtainment over journalism and the importance that maintaining this program on the schedule signifies for the sector.