“Se não for sofrido, não é Corinthians” : um estudo sobre a relação dos torcedores com os streamings no Campeonato Paulista 2024

Abstract

Considering the explosion of streaming nowadays, whether as a means of entertainment or information, we see this platform entering sports, especially football, a modality that has a firm place in the preference of Brazilians. In this sense, the 2024 Campeonato Paulista had different dynamics from previous years and was broadcast, specifically, on three platforms - (Paulistão Play, HBO Max (TNT Sports), YouTube (Cazé Tv) - and only one open TV, Record. We aim to understand how the diversification of streaming companies holding broadcasting rights for Paulistão 2024 influenced the relationship between Corinthians fans and the football spectacle. To do so, we used qualitative research methodology and content analysis of semi-structured interviews. in the fans' relationship with the transmission of football games via streaming, especially in the participation and experience of the football spectacle, making it difficult for fans to have access to their favorite team's games.