Acessibilidade nas redes sociais jornalísticas : análise comparativa dos perfis no Instagram de “Gazeta Digital” e “O Globo”

Abstract

This monograph aims to analyze the publications of the communication vehicles “Gazeta Digital” and “O Globo” on their profiles on the social media Instagram, verifying whether these profiles provide accessibility tools for users and followers. The research methodology consists of collecting all posts made during the period covering the 2024 Paralympic Games, in other words, between August 27 and September 9, and conducting a comparative analysis of the posts of both vehicles. The data collection period was chosen because we consider it important for the visibility and discussion about accessibility in Brazil and worldwide. Through the analysis of video captions, alternative image captions, use of hashtags and evaluation of contrasts, the results achieved include the total absence of accessibility tools on the profile of the local newspaper, “Gazeta Digital”, while the profile of “O Globo” partially complies with the categories analyzed, providing captions in videos, for example. Furthermore, we also found that the posts made by “Gazeta Digital” ignore issues related to people with disabilities, not even reporting on the medals won by athletes from Mato Grosso in the Paralympic Games. On the profile of “O Globo”, we highlight the presence of posts by some athletes who won medals in the Paralympics, however, they do not comply with accessibility criteria for people with visual impairments. In general, both profiles have problems related to color contrast and do not use alternative captions.