Inteligência de mercado aplicado em locadoras de festas e eventos em Cuiabá

Abstract

The article to Market Intelligence Applied to Rental Feast Days Event in Cuiaba, aims to analyze in literature, information that contributes to the growth of companies, especially those that provide services in the rental business, parties and events in general. The issue becomes relevant in terms, because the global economic scenario is going through turbulent times, and the Micro and Small Enterprises the most affected in this scenario because, unlike the big companies that have a large number of hand labor, the MPEs do not have room for adjustments if delaying in layoffs of employees. The methodology will be addressed to literature, studying the costs of reference, technology and the implement of market intelligence in Competitive Market relationship. In this context the article sought to explore all necessary and crucial tools for the longevity of the companies in this segment and to establish parameters for future projects.