Uma análise da utilização de pesquisas realizadas pela Associação Comercial Industrial e Empresarial de Rondonópolis (ACIR) no planejamento estratégico das organizações

Abstract

This paper aims to present how associations can contribute within the strategic planning of organizations affiliated to the Industrial and Business Association of Rondonópolis. The aim of the research is to analyze the importance of using the research carried out by the association in Rondonópolis organizations in organizational planning. The research problem was approached, as the research carried out on commemorative dates by the Commercial and Industrial Commercial Association of Rondonópolis / (IPA) are used by the members in the strategic planning of their organization? The survey conducted by the IPA-Acir Research Institute provides the use of a tool, and allows the mapping of consumers' shopping habits, tracing and diagnosing the trends of changes and may affect their strategic planning and the performance of their organization. The research was qualitative and descriptive, an empirical theoretical study. The data collection was through questionnaires adapted and sent by the drive. The research was carried out to understand and know the feasibility of the research carried out by the association in the department of the IPA - Institute of Research Acir. Given the results obtained on strategic planning and competitive advantages, we can see from the answers that the entrepreneurs of Rondonópolis know what strategic planning is and how important to have competitive advantage. The highest percentages of participations are found in the positive responses that are: I agree in part, I agree to a large extent and I fully agree. The planning is internal and external analysis of the environment, the more information the better elaborated will be the planning avoiding to solve unexpected problems.