A contribuição do treinamento de pessoal nos processos de inovação tecnológica e mudança organizacional em uma loja de tecidos em Rondonópolis-MT

Abstract

Organizations undergo several transformations to survive in a globalized and integrated context. These transformations occur practically in real time and within this scope of organizational changes, those that achieve or obtain an assertive repercussion in what refers to the customers' tastes stand out. These changes include innovations in the procedures, training and execution of other technological tools in the development of services and products. In this way, the objective of this work is to verify the possible benefits that the training can propitiate in the process of technological innovation and organizational change in an RP fabric store, located in the central region of Rondonópolis-MT. The research was characterized as descriptive, exploratory and qualitative approach performed with the manager and collaborators of the company surveyed. The data were collected through an interview script with semistructured questions. After the recording and transcription of the speeches, the answers of the thematic categories were treated by content analysis. Through the results obtained, it is observed that the manager still has doubts about innovation projects, but already thinks about replacing the traditional process of sales in the retail by the online. In addition, it is believed that the innovation of production machinery, would contribute to the company's activities, because it considers the existing one outdated and needs a more advanced model. However, regarding the training, it showed a certain resistance in implanting them in the processes of innovation and organizational change. On the other hand, the employees, for the most part, showed a great desire to do training. Also, they pointed out that technological tools have improved agility in customer service and communication. Therefore, it can be concluded that the training is essential for its qualification.