Pesquisa de mercado para a abertura de um comércio de biscoitos naturais para cachorro

Abstract

The objective of this work was to carry out a market research to give subsidy to the business plan of a company of natural biscuits for dogs. To carry out the research, a questionnaire containing ten questions was applied to seventy dogs tutors. The purpose was to investigate the consumption profile of these tutors and their propensity to acquire the product studied here. The survey covered the months of October and November 2018. In a second moment, a questionnaire containing nine questions was applied to Veterinary Doctors in order to verify the reason that led them to recommend a particular snack to their clients. Four questionnaires were applied by e-mail, however, only one questionnaire was returned. The others were not willing to participate in the present study. With the conclusion of the present work it is possible to observe that the market for natural snacks for dogs is very promising, most of the participants of the research have demonstrated receptive with the appeal of the product, provided that it presents a competitive value and is easily accessible, in supermarkets and pet shops, where tutors report their products most of the time. Palatability was a factor considered important by the tutors, they reported that if the dog did not accept the food well, it would not acquire it again. This further underscores the importance of applying specialized acceptance tests before the product is marketed.