Empreendedoras femininas no franchising : estudo de caso realizado com franqueadas na cidade de Rondonópolis – MT

Abstract

With the growth of the years the market has undergone changes and expansions, as the scope of the franchises increase so that their own numbers are increasingly coming. Another important fact is an expansion of female entrepreneurship in an increasing way as women who are present in the business market. This is the present working is a complete fils to the own choice of the choice is select to be extra by the parties of franchises in the top of fashion in city? from Rondonópolis; the profile of weak entrepreneurs; Identify the difficulties and data about the franchise business, and finally discuss as discoveries in light of theoretical concepts. The survey data were collected through semi-structured interviews conducted with eight franchise companies. When it comes to female entrepreneurship, it must move through a major expansion so that the energy currents are displaced due to the fact that they provide autonomy of time and time.