Potencial e oportunidade empreendedora no Brasil : uma análise baseada a partir dos relatórios do GEM no período de 2006 a 2016

Abstract

Entrepreneurship is not easy, but being entrepreneurial constantly guides the goals of those who want to have their own business. The objective of this work was to make an analysis based on the Global Entrepreneurship Monitor (GEM) reports, from 2006 to 2016. The literature review was on the entrepreneurial potential and the entrepreneurial opportunity in Brazil based. The methodology adopted was the descriptive research based on secondary data analysis according to the GEM Report. The survey results indicate that (1) the younger population is more willing to take risks inherent in entrepreneurial practice than those of older age; (2) young people prefer to undertake when they are young (18-24 years) but most of them consolidate in the 25-34 age group, with a minority those who intend to undertake soon; (3) The Brazilian government in recent years has initiated projects to foster entrepreneurship education in all age groups, and at all levels of education, to stimulate entrepreneurship as a career alternative and as a means of sustainability for new entrepreneurs business started by young people; (4) the Brazilian government, while supporting public policy activity, makes entrepreneurship with tax obstacles difficult; (5) The GEM reports show that half (60%) of the Brazilian high school population intends to undertake the next three years, and that there is a large percentage among those who attend higher education (29%) intending to undertake In the next years. It was at the end of this work allowed to be able to present a study of relevance to the campus, community and stakeholders about the entrepreneurial potential and entrepreneurial opportunities in Brazil.