Música popular e assessoria de imprensa : elaboração de um plano de comunicação para o grupo Imitáveis

Abstract

The digital support brought significant changes for the musical market and for the consumption of phonograms, developing crises in the music industry but also creating possibilities for bands and artists to produce and distribute their artwork within the communications context. In this work, we conducted a study about the evolution of formats e how this environment configures nowadays. In the context of journalism, the press office provides an important role in the communication of such musical groups, managing their relations with the media and with their publics of interest, especially on the digital environment. Therefore, the final objective of this study is to elaborate a communication and press office plan for the musical group Imitáveis, from Cuiabá, Mato Grosso, Brazil.