Jornalismo de revista e publicidade : elementos da linguagem publicitária no contrato de leitura da revista Superinteressante

Abstract

This monograph presents a qualitative analysis of six issues published in Superinteressante magazine in 2018 in order to understand how publicity is present in the reading contract established by the journalistic vehicle. The methodology used was the discourse analysis, especially the concept of reading contract of Eliseo Verón (1983). There is a theoretical approach dealing with magazine journalism and its relationship with advertising, as well as a contextualization about magazines in Brazil. There were observed and analysed enunciative structures in the covers, the arrangement between texts and images in the body of the cover stories and in the photographic or illustration works, the use of infographics and the language used to relate to the reader in order to identify patterns and breaks in the constitution of Superinteressante contract with the public.