A importância da publicidade no empreendimento de haitianas que vivem em Cuiabá

Abstract

This study discusses the context and theoretical bases of migrants, especially Haitian women who undertake in Cuiabá. Migration is frequent in the lives of Haitians, and in 2010 due to the catastrophe that devastated the country, it caused a greater flow of migration of these people and Brazil became a destination for survival. The Course Completion Work “The importance of advertising in the enterprise of Haitians living in Cuiabá”, aims to reach the community as a whole to discuss and recognize the life stories of these migrant women, their trajectories and daily struggle in entrepreneurship. Through the perspective of 2 women who came from Haiti and who now reside in the capital of Mato Grosso, where they report on their arrival in Brazil, where they did not know the culture, language, among other factors that only immigrants feel in their skin. The research aims to present a little of the struggle of these women who often go unnoticed by society, in addition to allying communication in the process of developing entrepreneurship.