Marketing digital no Tik Tok : estudo de caso no perfil camarinhoaline

Abstract

This article seeks to understand the factors that enable the growth of the content producer on Tik Tok, applying digital marketing strategies in a profile created to explore the study on the platform, to understand how it behaves in the video production environment. The research is based on different authors in the area of digital marketing who helped in the composition of the second section that discusses the challenges, concepts and considerations of content creation, later contributing to elaborate the niche and containing information about some marketing tactics, in addition to content creators related to digital marketing who discuss this topic. The study's approach is qualitative, using participatory observation and the recording of @camarinhoaline profile publications as a tool. Based on digital network analysis (RECUERO, 2005), we found that the platform has been growing and tends to become a reference in the daily life of a significant portion of young users of social networks.