Monitoramento da comercialização de alimentos e produtos abrangidos pela NBCAL em supermercados e farmácias de Cuiabá e Várzea Grande - MT em 2022

Abstract

Introduction: The offer of infant formulas is associated with decreased rates of exclusive breastfeeding in the first 6 months and shorter overall duration of breastfeeding. Objective: The objective of this study was to monitor the marketing of foods and products covered by the scope of the NBCAL in supermarkets and pharmacies in Cuiabá and Várzea Grande- MT. Methodology: Monitoring of compliance with the NBCAL in the year 2022 was conducted in 85 commercial establishments in Cuiabá and Várzea-Grande - MT, through visits to the establishments and observation as to compliance with the terms of Law No. 11,265/06 and Decree No. 9,579/18. Subsequently, infractions were recorded on forms, stored in a Microsoft Excel database and analyzed using SPSS 17.0. Results: The following infractions were found: group 1 no infractions, group 2 n=13 (15.3%), group 3 n=11 (12.9%), group 4 n=24 (28.2%), group 5 n=25 (29.4%). Dairy compound and follow-up formulas for infants were the foods with the highest number of infractions. It was found that all establishments practice commercial promotion of products covered by NBCAL in violation of the law. Conclusion: A high frequency of NBCAL infractions was observed in commercial establishments, and abusive marketing can affect breastfeeding rates. In this sense, there is a need to strengthen strategies for monitoring the NBCAL.