A maior planície alagável do mundo em chamas : a cobertura ambiental dos incêndios no Pantanal em 2020, nos sites Canal Rural e O Eco, uma análise de conteúdo e estudo de caso

Abstract

The climate crisis and human actions are increasingly impactful within both a global and local context. This study aims to comparatively analyze the content coverage of ((o))Eco and Canal Rural during the months of June to December 2020, when the Pantanal was engulfed in flames. For this purpose, 45 articles published by the portals during this period were analyzed. The applied methodologies included Content Analysis, for a focus on the articles, and Case Study, used to juxtapose the perspectives of the outlets. The results revealed distinct interpretations from each outlet, both in depth and diversity of journalistic text, considering the specialty and target audience of each portal. Consequently, it is concluded that the editorial direction and niche of the outlets significantly influence the approach given to events, reflecting the specific editorial lines of each one (focused on environmental issues and agribusiness, respectively).