MT-Raízes : uma crítica à romantização do agronegócio e ao mito da autossuficiência alimentar mato-grossense

Abstract

Contemporary eating habits are the result of a process that ranges from modernization techniques in the field to food transportation strategies, something visible in the expansion of agribusiness, especially in Mato Grosso. Taking into account that production strategies in a locality directly affect the organization, supply and consumption of food in communities, the MT-Raízes project seeks to address the issue of food self-sufficiency in Mato Grosso, that is, the influence of agricultural techniques on the ability to produce enough food for local and regional supply. MT-Raízes consists of a podcast hosted on the social network Spotify and a profile on Instagram. The productions address through audios and visual content, respectively, the techniques present in family, agroecological and regenerative agriculture, as well as their relationship in consumption habits in the micro-regions of Parecis and Baixada Cuiabana. For the construction of journalistic content, transmedia production techniques present different views on the same theme and use the potentialities of each social network used. The podcast features interviews with experts and rural producers to offer a more critical and differentiated view of production strategies in Mato Grosso, while Instagram proposes discussions about the distribution and local consumption of food in Cuiabá. From this perspective, journalistic content adapts to mobile devices concomitantly with the phenomenon of platformization of journalism, since, by linking productions to large social media companies, they may be restricted due to the specific distribution logics of each platform. Maintaining the reach of publications, as well as engagement, was one of the challenges on Instagram. During the publication process, it was observable that the materials that had the greatest reach were precisely those that connected the content to its application in everyday life.