“Justiça por Ana” : fã-ativismo e senso de coletividade entre os swifties na The Eras Tour no Rio de Janeiro

Abstract

Engagement practices on social media are constantly evolving, especially within social network X, formerly known as Twitter. Among the most active and engaged social groups on the networks, fan communities stand out. This study aims to evaluate the role of collectivity and community of Taylor Swift fans based on the events that marked The Eras Tour in Rio de Janeiro, especially the death of fan Ana Clara Benevides. To this end, 500 publications on the X network made from 11/16/2023 to 11/20/2023 will be analyzed, the period corresponding to the singer Taylor Swift's arrival in Brazil and the presentation of the last show in the aforementioned state. Using Content Analysis (Bardin, 1977) the study seeks to understand how fans use the network to promote social changes. The research suggests that Swift's attitudes towards the incident caused a rift in the fandom and demonstrates that fan pages are the main source of information among fans. Studying fan behavior can provide valuable insight into current and emerging trends in the use of digital platforms for social causes, as well as the impact of pop culture in contributing to more active civic participation among fandom participants.