Repercussões do fenômeno Hallyu em uma produção brasileira : o b-drama “Além do guarda-roupa"

Abstract

This final paper for the Cinema and Audiovisual degree has as object the production of the “first brazilian dorama” in the scope of the cultural phenomenon called Korean Wave, or Hallyu Wave, which develops itself on the setting of digital technology and pop culture, producing new audiences and consumers in global market scale. In the model of communication studies as language, especially audiovisual photography and editing, the investigation tracked the Brazilian series “My Magic Closet”, which was released in July of 2023 by HBO Max, directed by Marcello Trotta, Paula Kim and Sabrina Greve. The general purpose is to describe and interpret, panoramically, the process of production, distribution and public reception to the series in brazilian context. The research utilizes resources of bibliographic research, documental research and study case cut-off in the methodic field. The paper considers the context of the Korean pop culture universe, made up of archetypes of K-dramas, K-pop and aspects of fandom culture.