Efeito no mercado financeiro das fusões e aquisições bancárias

Abstract

Since the 1990s Brazil has undergone a process of economic and financial restructuring, which substantially changed the market. In this sense, appear as mergers and acquisitions integration strategies of firms in order to reduce costs, increase efficiency and competitiveness. In this sense, the objective of this paper is to discuss mergers and acquisitions in Brazil, within a perspective of the banking industry. The exploratory method and allowed bibliographic achieve the results indicate that the banking sector has undergone major transformations in the process of mergers and acquisitions that directly impacted human resources. The literature review enabled the banks to the process of merger and acquisition achieved great efficiency in business, where the impacts on human resources were directed to transition strategies. In this sense, there is cultural integration as an aspect that marks the adaptation of workers to the process of mergers and acquisitions, which is a mix of different concepts of the acquired company to assimilate the culture of the acquiring company.