Linha Essentia de cosméticos orgânicos masculinos : experimente!

Abstract

The increased demand for the consumption of male cosmetics is undeniable and launching a brand and products at this stage is very interesting. The objective of this work is to develop a planning campaign for the Essentia brand of men's cosmetics - which will be applied in a line containing: shampoo, conditioner, shaving cream and aftershave lotion - based on the mix of marketing (price, placement, product and promotion), finalizing the experimental project with the campaign. It is also the objective of this study to analyze and discuss the target market - Cuiabá, discuss communication strategies, price the products of the line and distribute them according to logistics, all according to studies with emphasis on the 4 P's. In addition, present forms of differentiation of these products with respect to the competition, launching the new brand according to its characteristics. The whole strategic part, in what concerns the business plan will be outsourced and developed by a company that operates in the branch.