A utilização das mídias sociais como um canal de comunicação entre empresa e consumidor : uma visão das pequenas empresas do segmento de confecções da cidade de Rondonópolis/MT

Abstract

Adopting social networks as a means of disseminating and communicating with customers has become very common in recent years. The internet has provided companies with the ability to absorb information relevant to them and also to produce content that is timely and that adds value to their customers, in addition to improving communication with them. Therefore, identifying how social media helps in the communication between company and consumer is the general objective proposed in this qualitative research, in which 05 companies in the clothing industry in the city of Rondonópolis were interviewed. The research brought as a result the evidence that the companies interviewed care and always seek a better quality in their virtual service, always bringing content that pleases their audience, creating polls and entertaining followers through stories, listening to feedbacks and suggestions for improvements to always please your customers.