O álbum visual como convite para “ver” a música

Abstract

In order to understand the visual album as a product that possesses it’s own aestheticnarrative parameters and characteristics, this final project proposes to go through the origins of cinema and music videos to the emergence of the format in question. The main objective is to analyze the visual album as a product of digital postmodernism and identify it’s particularities as a unique product that provides an immersive experience throughout all (or almost all) of the phonographic album's tracks. The visual album Lemonade by Beyoncé Knowles will be used as the object of analysis, with the aim of demonstrating how the singer has used the format to explore complex narratives by emblematically uniting music and image, creating a deeply immersive and meaningful audiovisual experience.