Implicações jurídicas do acesso aos dados pessoais nas relações de consumo com o advento da Lei Geral de Proteção de Dados

Abstract

In keeping with the constitutional foundations are the information society, personal data and privacy that are part of the “new technological world”. In step with new technologies, new relationships and conflicts arise that need to be resolved by law. The internet has brought to light situations that until recently did not receive attention. In this step, the delimitation of the theme took into account the legal implications of accessing personal data in consumer relations with the advent of the LGPD. The presented problem corresponds to the excessive use of personal data by state and private entities, in favor of their economic objectives, triggering the undue use of sensitive information of the consumer of this market, which led to the following hypothesis: the Brazilian legislation offers means to limit the dissemination of consumer personal data, however, these means do not effectively safeguard the protection of the fundamental right to privacy. From this, the main objective was to analyze whether the Brazilian legislation offers effective means to limit the dissemination of personal data of consumers and safeguard the fundamental right to privacy, in order to verify the possible sanctions, in case of violation of these rights. fundamental. The adopted methodology has a qualitative approach with the adoption of the hypothetical-deductive method. As a result of the research, it is expected that it can serve as an instrument to increase the debate about the need to protect personal data in the Digital Age.