O que me faz estar com você : as estratégias comunicativas dos canais Coisadenerd e Cadeachave no Youtube

Abstract

The internet changed the way we interact; we live in the world of connections and sharing. Within this point in time we can observe that several sectors recreated themselves to address this change in the world, as we can see in the multimedia industry. The precursor of this new paradigm is the sharing video site called YouTube. It changed the way create and consume the multimedia in worldwide. The content that was previously created by a big group for the television’s channels are now moving to the YouTube’s channels, which are often made by only one person. The public adapted to this new content’s format and thereby new communication strategies were created. Within these changes genres were settled, like the gamer and the vlog which have a big public. The present paper analyzes these communication strategies between the channel, the producer and the public. It was studied in this paper two very successful YouTube Brazil channels, the gamer channel Coisadenerd and the vlog channel Cadeachave, are discussed as examples of communication strategies to enable and satisfy this new kind of consumer.