Planejamento de comunicação e campanha publicitária da Revista Camalote

Abstract

After some time in the market, a company needs to renew itself in a way that keeps customers already loyal and conquer new ones. With this in mind, this monograph aims to create communication planning and publicity campaign of the journal camalote, aiming at expanding the readers base, the number of sales and consequently the increase of advertisers. We went through a re-reading of the magazine, its publisher, its positive points and its history until we reached the focus of the "Sinta Mato Grosso" campaign. Through the briefing carried out showed which way should be followed and through it the best solution to be taken. That said, the strategies taken here aim not only to increase brand participation in the market, to make it better known.