Os desafios da gestão estratégica : um estudo de caso na Associação Comercial, Industrial e Empresarial de Rondonópolis

Abstract

Adopting strategic management is not so simple, within a third sector organization, because several actors influence daily decisions that affect the entire organization. Strategic planning is precisely to help these and other organizations address the challenges in a more assertive and focused way. Thus, understanding the challenges of strategic management in an association was the general objective proposed in this qualitative, descriptive research, where six (6) directors of the current management were interviewed. The work was developed at the Commercial, Industrial and Business Association of Rondonópolis and presented as evidence the fact that there are several factors that influence the practice of strategic management for decision making within the organization, such as the lack of availability of time directors to elaborate it; lack of interest on the part of the presidents who passed through, often influenced by the aversion to radical changes and the need to show stability; a large number of stakeholders with diverse opinions, influencing the decisions of the entity, often resulting in a hindrance for the process to occur.